WHAT IS INBOUND MARKETING?Inbound Marketing is the direct opposite of traditional marketing techniques you are already used to.
Inbound is the best way to turn strangers into customers.
Consumer buying behaviour has changed dramatically over the past decade: Nowadays, people use social networks, read blogs as well as user comments, and watch online videos such as YouTube to engage with what friends, family, and other consumers think of a product/service before forming an opinion and committing to buying. Access to a wealth of relevant information that they never had before has made consumers smarter and less susceptible to being lured into buying products they don’t want or need.
As a result, businesses have to change how they approach both potential and existing customers, and embrace the new evolution of marketing — Inbound Marketing.
In short, Inbound Marketing is a more efficient and cost-effective way of getting your customers to find you, instead of the other way round.
It’s the direct opposite of traditional marketing; where you target and shout at people who are neither ready to buy nor interested in your products — hoping that the louder you shout, the more they might listen.
Inbound Marketing is marketing focused on getting found by customers.
With Inbound, you are 4 steps away from turning website visitors into customers, and customers into your very own brand promoters.
Identify and Engage.
The first step is to attract the right audience to your website. How does one attract strangers to their website you might ask? Well, you create valuable content in the form of a blog posts, search engine keywords, and engage directly with prospects on social networking sites etc.
Convert Visitors to Lead.
The second step is to convert your visitors to into leads. Your visitors are on your website and your aim is to grab their contact information and gain their permission to offer relevant and personalised content that will guide them towards becoming your customers.
Could you create a valuable guide that your visitors would love to download for free? Or offer a free trial they can sign up for?
Your expertise in solving problems is your best asset in converting visitors to leads, and leads to customers.
Close. Nurture leads until they’re customers.
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers.
Increasing how qualified your leads are over time until they’re ready to talk to your salesperson is a marketing process that is designed to deliver content that informs and encourages deeper engagement.
The Inbound way is all about providing remarkable content to your users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them. Inbound campaign continue to engage with, delight, and upsell their current customer base into happy promoters of the companies and products they love.